On May 15, 2025, the press conference for the World Winter Sports Expo (WWSE) was held in Shijingshan District, Beijing. Under the theme “Hello Again World”, this event marks the beginning of a new decade for the globally renowned expo, which has become a cornerstone of the winter sports industry. The press conference was attended by government officials, diplomats from leading winter sports nations in China, representatives from relevant industry departments, hosts, industry leaders, and nearly a hundred media representatives from both domestic and international outlets.
On October 11, the Opening Ceremony of World Winter Sports (Beijing) Expo (hereinafter referred to as the “WWSE”) 2024 was held at the Shougang Park in Shijingshan, District, Beijing. The 3-day event features over 400 ice and snow brands from countries including Austria, Italy, Germany, Japan, etc. Officials from leading sports organizations, global industry leaders, representatives from strong winter sports provinces and cities, winter sports associations and enterprises in the industry, experts and scholars, and sports champions, have all convened at this WWSE to discuss the future of the ice and snow industry.
Join us at the 2024 World Winter Sports (Beijing) Expo
(WWSE), a premier event for the ice and snow industry, from October 11 to 13 at
Beijing Shougang Park. This year’s Procurement & Matchmaking Meeting will
explore the vast potential of winter sports and equipment, driving growth
across the entire ice and snow industry.
The World Winter Sports (Beijing) Expo 2023 (WWSE) kicked off with its Opening Ceremony & Main Conference on September 15, 2023, at the Shougang Park, Beijing. This three-day event revolved around the theme of “Forging Ahead”. With exhibitions, forums, and supporting activities, the WWSE aims to drive the development of winter sports, facilitate international exchanges in the ice and snow industry, and continuously enhance the industry’s value. The organizer behind this grand event is Asia Digital Group.
The year 2023 marks signaling accelerated progress in building China as a leading sporting nation post-Winter Olympics. This WWSE holds great significance for the development of China’s winter sports industry and aids the cultural preservation of the Olympic Winter Games and the revitalization of the winter sports economy.